Happy New Year!Celebrate 2025 in Luxury.
Our 31st Annual Holiday Cactus Garden
Discover Ethel M Chocolates
Our chocolate is born out of passion and inspired by tradition. Whether celebrating others or treating yourself, our chocolate makes gift-giving a memorable experience.
Our Chocolate Gift Boxes
Beloved collections of curated chocolate gems for every occasion and taste.
Our Custom Boxes
Choose from over 60 chocolate gems to create a box that's perfect for you or the ones you love.
Our Chocolate Gems
Small-batch chocolate with unique flavor offerings ranging from Liqueurs to Caramels to Satin Crèmes and everything in between will satisfy any chocolate lover’s desire.
Delectable Luxury
Born in the Southwest, a land of epic grandeur and subtle beauty, we are reinventing the way one experiences luxury chocolate in America.
Our Best Sellers
For more than 40 years we’ve been creating chocolate gems in timeless favorites and new must-have flavors. Explore a selection of our best-selling small-batch chocolate.
Find Your Favorite
Delectable small-batch chocolate with unique flavors, textures, and shapes combine to create our luxurious, mouthwatering gems.
Explore Our GemsEthel M Experiences
Chocolate isn’t just what we make. It’s who we are. It’s how we share our story with the world. And our Flagship Store is the heart of it all. Experience chocolate like you never have before. Because for us, chocolate is personal.
Botanical Cactus Garden
Stroll through our 3-acre cactus garden and explore one of the most prolific botanical collections of its kind. Featuring over 300 different species of plants, our garden is enjoyable year-round for the entire family.
Flagship Store & Cactus Garden Cafe
Shop all of our delectable offerings, customize your very own chocolate box, and savor treats at our Cactus Garden Cafe including cupcakes, chocolate-dipped treats, hot chocolate, milkshakes, and more! There’s something for everyone.
Chocolate Tastings
Experience a symphony of the senses as our expert Chocolatiers take you on an interactive journey of delicious chocolate tasting.
Luxury Chocolate Reimagined
From our exquisite chocolate creations to impeccable concierge service, every part of our family-owned company reflects our commitment to an elevated experience.
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